Skip to content
Home » Live Streaming Technology: All the Information You Need

Live Streaming Technology: All the Information You Need

With live streaming, you may connect with a large audience you might not otherwise be able to interact with. It’s also a great way to share news and updates with your audience.

During live streaming, you can broadcast with your smartphone or camera. Then, it becomes a video, encoded and transmitted using a Content Delivery Network (CDN). This process is what allows you to see a live stream in real-time.

What is a live stream?

A live stream is a video broadcast that happens in real time. It can communicate news, conduct interviews, and share performances. Live streaming can be done using any device with an internet connection. Popular social media platforms like Instagram Live Stories, Facebook Live and TikTok offer live streaming capabilities. The difference between live streaming and broadcasting is that broadcasting transmits a single signal to a wide audience while streaming sends different signals to many viewers. Despite this, “live streaming” has become synonymous with both processes and is often used interchangeably.

A live stream starts with a camera that captures visual information and transforms it into digital data. This data is then compressed and encoded to reduce its size and complexity. This data is then delivered over the Internet via a Content Delivery Network (CDN). The CDN uses servers worldwide to minimize transmission times and provide your live video to your viewers in near real-time. A live stream can be private or public. Private streams are accessed by invite only, while public streams are accessible to anyone who has the URL for the stream. The ability to reach a wider audience is one of the most compelling reasons for businesses and individuals to utilize live-streaming technology. 

How do I get started with live streaming?

As you might expect, a camera is the most essential equipment for live streaming. But there are other items you’ll need. You’ll also need a microphone or other audio source and an encoder (a hardware device or computer software) that converts your raw video data into a format your streaming platform can recognize. The software removes redundant information, like a person’s face, that doesn’t change from frame to frame. It helps make your videos smaller and easier to transmit over the Internet. Then, it combines your video and audio into scenes or layouts — such as full-screen, picture-in-picture, or side-by-side. Using a live-streaming API, you may connect and create online and mobile platforms useful for your company. You’ll be able to create unique instruments to support the technical systems of your company and cut costs as a result. Thanks to specialized streaming services, businesses may start live streaming and interact with a larger audience. Providers like offer developers straightforward, adaptable, and robust APIs, including interactive streaming, chat, real-time audio, video, and artificial intelligence features.

What is the process of live streaming?

While live video streaming is often associated with broadcasting an event, it can also share content on demand. This stream type can be useful for various business and organizational purposes, from customer service to hosting webinars. You will need a video and audio source to start a live-streaming broadcast. It could include a camera, computer screen, or podcast feed. A hardware or software encoder is also required to turn the real-time video and audio data into a streamable format for the Internet. Finally, you will need a streaming destination to host the video and allow viewers to comment or interact in real time.

Live streaming is an important part of many organizations’ marketing strategies. They can expand their audience, gain followers’ respect and trust, and see a rise in interaction. 

Live streams can be a powerful tool for marketers, but they should be used cautiously. Before starting production, a stream’s audience and purpose must be considered. It is also important to remember that live streams are a two-way communication medium, so users should be aware that they might be filmed or recorded without their consent.

What is the cost of live streaming?

Live streaming is a cost-effective way to host virtual events for your business or brand. With most social media platforms offering free live-streaming tools and some larger live-streaming platforms allowing you to monetize your streams through sponsored ads, the costs associated with hosting a live video can be low. However, as your production scales up, so will the equipment investment needed to ensure a reliable live stream. Depending on the scope of your events, you may need to invest in multiple cameras, a video switcher, a professional audio mixer, and high-quality encoders to ensure your broadcast is ready to be delivered over the Internet without latency. Once your video is captured and encoded, it’s sent to a content delivery network (CDN) and cached for distribution over the web to viewers in different geographic locations. This process helps reduce lag and improves viewer experience, especially for global audiences. A live video is a great tool for sharing your brand story or creating engaging conversations with your followers. However, it’s important to remember that live videos are not a place for you to be controversial or say things that could be considered offensive. It’s also worth keeping in mind that your live videos are not private and could be recorded by anyone with a camera or smartphone.